For one hundred years the Michelin family has been part of the great Italian cycling tradition, having started the production of bicycles in 1919 and in the subsequent years also manufacturing motorcycles and bicycle components. The history of MICHE is linked to tradition and passion, which today we have combined the latest technologies and a drive for innovation. Miche is proud to share these values, to open its doors to its customers, both present and future, to show the efficiency of our Italian production facility, from technological innovation to our attentive customer management. Today we present our new logo, a vision to the future, with its roots in our past, together with our new strapline “We Race Together” dedicated to those who have chosen to ride in the world with us.


Manufacturing quality products is our corporate mission daily certified by tests in our laboratories in accordance with the stringent standards that the quality system of Miche prescribes. Our products are developed using sophisticated CAD programs; they take the form of 3D printers and, once made, they must pass many tests in the toughest conditions of use. Released from our lines, they are sold worldwide and bring our brand characterized by a story of quality and Italian talent.