Miche - Wheel be back

Why did we create Wheel Be Back?

We know how much your wheels mean to you. Not just as an investment, but as part of the way you ride. Every Miche carbon wheel is designed to be ridden hard, and we want you to push it to the limit with total confidence. Because crashes happen. Always at the worst possible moment, and always to the wrong wheel. That’s why we have created Wheel Be Back: if the unexpected happens, we’ll get you back on the road with a replacement wheel at a price that will surprise you. No endless waiting. No complicated bureaucracy. Just contact your trusted Miche dealer, and we’ll take care of the rest.

How does it work? Three steps to get you back on the road

01 — Visit your Miche dealer

Bring the damaged wheel and your original proof of purchase to your nearest authorised Miche dealer.

02 — Damage assessment

The dealer will verify that the rim damage falls within the conditions of the programme and will request authorisation from Miche.

03 — Purchase at a discounted price

Once the request has been approved, you will be able to purchase a replacement carbon wheel at the discounted price provided under the programme.

How much can you save with Wheel Be Back?

Within the warranty period
2 years from the purchase date		 –50% Valid for all owners (with proof of purchase)
After the warranty period
Up to 2 years after expiry		 –35% Valid for all owners
With product registration
Warranty extension + 2 years –50% for the extended period
* Only for customers who register their wheel on the Miche website		 –35% for a further 2 years

Register your wheel. Protect your investment.

By registering your product on the Miche website, you extend your warranty by 2 years and gain access to Wheel Be Back at a 50% discount for a total of 4 years. It’s free, only takes a few minutes, and is well worth it.

Register your wheel now. ›

Programme conditions

What’s included...

  • - The programme applies to all Miche carbon wheels purchased from 1 January 2025.
  • - WHEEL BE BACK is reserved for the original owner of the wheels.
  • - It also applies to wheels supplied with the purchase of a complete bicycle.
  • - The discount applies to the damaged wheel (not the entire wheelset, unless both wheels are damaged).
  • - To access the programme, the original proof of purchase must be provided.
  • - To access the programme, customers must contact an authorised Miche dealer.

And what isn’t...

  • - Damage that is purely cosmetic — such as scratches or superficial abrasions that do not affect safety or performance — is not covered.
  • - Bearings, freewheel bodies and spokes are not included in the programme, as they are components subject to normal wear and designed to be replaced separately.
  • - WHEEL BE BACK is not linked to the warranty and cannot be combined with warranty claims. No cash reimbursement will be provided.

Frequently Asked Questions

Can I access the programme if I purchased the bike from an overseas dealer?

Yes, provided that you can present the original proof of purchase and contact an authorised Miche dealer in your country.

What happens if only one wheel is damaged?

The discount applies exclusively to the damaged wheel. If both wheels are damaged in the accident, the programme applies to both.

How do I extend coverage beyond the standard 2-year warranty?

Simply register your product on the Miche website. Registration is free and extends your warranty by an additional 2 years, while giving you access to MICHE CARE at a 50% discount throughout the extended period.

Can I transfer the programme if I sell the bike?

No. WHEEL BE BACK is reserved for the original owner of the wheels and is non-transferable.