DEVA RD, FEEL THE FORMULA
“Deva” is a Sanskrit word meaning “shining one”.
A word that embodies harmony, perfection, and the bond that connects sky and matter.
With Deva RD, that light becomes substance: it weaves into carbon, takes shape through essential forms,
and finds balance in every line that cuts through the air.
From this vision comes our first wheel with carbon spokes:
our most aerodynamic and lightest wheel to date.
A word that embodies harmony, perfection, and the bond that connects sky and matter.
With Deva RD, that light becomes substance: it weaves into carbon, takes shape through essential forms,
and finds balance in every line that cuts through the air.
From this vision comes our first wheel with carbon spokes:
our most aerodynamic and lightest wheel to date.
The new formula for performance
DEVA RD is the highest expression of the Miche Formula — a development method combining engineering, data analysis, and cycling expertise.
It comprises 4 preliminary designs, 2 NACA profiles tested on the 52 mm front wheel, 28 CFD simulations carried out by the Tech Centre of the Groupama–FDJ Cycling Team, 24 hours of wind tunnel testing across 3 dedicated sessions, 2 optimised spoke cross-sections, and 2 full-aluminium prototypes to verify rim–tyre integration under real-world conditions.
A meticulous process of design, testing and on-road validation, driven by a single mission: to turn numbers and measurements into speed.
It comprises 4 preliminary designs, 2 NACA profiles tested on the 52 mm front wheel, 28 CFD simulations carried out by the Tech Centre of the Groupama–FDJ Cycling Team, 24 hours of wind tunnel testing across 3 dedicated sessions, 2 optimised spoke cross-sections, and 2 full-aluminium prototypes to verify rim–tyre integration under real-world conditions.
A meticulous process of design, testing and on-road validation, driven by a single mission: to turn numbers and measurements into speed.
The rim profile works in perfect synergy with the tyre, reducing turbulence in the most critical areas and ensuring stability even in crosswind conditions. Airflow remains close to the rim–tyre system, improving overall aerodynamic efficiency.
ON THE ROADS OF THE WORLD TOUR
DEVA RD was developed in close collaboration with the professional riders of the Groupama–FDJ Cycling Team.
From the earliest simulations to the final prototypes, every detail was refined with the input of those who don’t merely chase speed — they understand it, demand it, and turn it into performance.
This is how DEVA RD was conceived: from professional expertise and a clear objective. To go faster. Always.
DEVA RD
Two aerodynamic profile options, each available in two colour variants. Choose your style and explore the full technical specifications.
